On 27 August starts the 13th World Athletics Championships in the South Korean city Daegu, and Toyota is. The company is an official partner of the IAAF World Athletics Association 200 vehicles for the event are available, including the classic hybrid Prius. He will come including the cross country ski marathon as a command vehicle for use.
Altogether, around 2,000 athletes from 202 IAAF member countries to register for the competitions, the fourth to September 2011 last. The athletes will be housed in about 20 training camps around Daegu, South Korea and other cities. The Prius contributes to the smooth running of the World Cup: With a consumption of 3.9 liters per 100 kilometers, with CO2 emissions of 89 g / km, the athletes participating in Daegu are particularly environmentally friendly way.
Toyota has since the IAAF World Championships in Paris in 2003 an official partner of the World Athletics Association and has also been in the past, vehicles with environmentally friendly drive technology.
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